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6 Valuable Tips for Using Images in Website Design

Updated: Dec 29, 2023


6 Valuable Tips for Using Images in Website Design

Images can be a great communication tool when incorporated into a website. Choosing the right web design images can help you create the perfect impression, elicit emotions, and grab the attention of anyone visiting your site. Thus, using the ideal image creates a link between customers and the brand.


Accordingly, it is always important to choose an image for web design appropriately. Most web designers know the importance of using the right image, great layout, and content when designing websites.


So, it's very evident that using images for websites in the right way can enhance the growth of any online business. But on the other hand, if you don't do things right, they can completely ruin your work. If you use images only to fill in the blanks, you will end up not attracting as much traffic as you should.


Many people will ignore your website. However, that shouldn't worry you. Now it is much easier to keep different images and use them for web design. But do you know how to use the ideal communication tools that affect the look and layout of your website? Here is a list of tips for using images in web design.


Effective Tips On Using Images for web design


Front or background images in web design aren't rocket science, although there are a number of factors that need to be taken into account, allowing you to use images correctly and after that, they add the importance of images in web design.


Use Relevant Images


When using high-quality images for web design, you need to make sure they are appropriate. This is mainly because you need to use images to enhance your website by providing on-page visual appeal. For this reason, the image must be relevant to the page. For example, if your website is about making apple juice, you shouldn't use an image of a mango on the page.


In other words, the photos you choose to use in web design should have meaning. These should be images that your audience would relate to well. If you're designing a website for a fashion company, visitors will expect to see images of designer clothes, shoes, and jewelry, among other things. These are photos that enhance the website. The key takeaway here is that images are meant to add value by providing a great visual representation of the page.


Choose Original Images


Genuineness is something you should desire when creating a website. In this aspect, you should use real images of people and products to maintain originality. Using authentic images creates a great connection between visitors and the brand. It's a way to improve how you convert leads into customers. The best way to make sure you're using authentic footage is to avoid overused stock footage. Instead, opt for personalized photos whenever possible.


However, you shouldn't sweat it. With a suitable folder, you can get ideal stock images for your website. For example, a photo of employees together is a great way to add personality and originality to a professional website. Depending on the site you are designing, you may need different images to illustrate each page, sub-page, post, etc. Choosing the right image for each purpose should be context specific. When you select relevant images, there are chances to pass their originality.


Crop and Resize the Images


Once you've decided on the right image for your web design, then you just need to grind your skills. You need to be careful to draw your audience's attention to the main focal point of each image. Also, you need to make sure not to leave any dead spaces around the image. Cropping and resizing in front of precise balancing.


Additionally, you need to ensure that the images are in the correct ratio and screen formats supported by the website. When this is not done, you may end up with images that change focus when viewed on different screen formats, such as a tablet.


Responsive websites usually nail image selections based on the size and format you choose to use. These websites can leave enough background space around the main point of focus, so you can crop the image into smaller screen sizes without losing impact.

Use Images For UI Elements And Icons


Every website has its requirements for image quality and format. However, there are general methods you can use that are suitable for everyone to ensure that your images are perfect for the website you are designing. For example, you can customize stock vector graphics using Adobe Illustrator and use them as UI elements and icons.



As much as stock photos are great for enhancing the authenticity of the website you're considering, icons serve a totally different role. You can use icons to your advantage by allowing for a smoother user experience. You can use user interface elements and icons to communicate clear messages. This way you may not need any additional texts on the UI.


Use the Correct File Format


Images can be kept in different file formats, where each format is one but unique. Therefore, you must make sure to select the right file type that suits your needs and is compatible with the website you want to set up. Now, here are some known image formats that will work for you.

  • JPEG

  • PNG

  • GIF

Using the right image format allows you to make your website highly functional and effective. Hence, this aspect enhances the aesthetic appeal of the website.


Maintain a Consistent Image Size and Style


Hero image in web design is more attractive if they are in size and style. A consistent design helps you keep track of and organize the text, columns, and other posts on the page. For example, each image and its accompanying text will be more beautiful and easier to read. A consistent style and size will also improve the overall look of the website. This aspect improves the user experience.


The Bottom Line


Many media files can be used to enhance the user experience of a website. However, images are the most widely used and understood media files in web design. People love images because they are easy to interpret, engaging, and don't consume most of your time.


When images in your website’s design are used correctly, they can grab attention and guide your audience through website navigation. Moreover, images create an emotional connection between users and the brand. These are the reasons why you should believe in using the best web design images.


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