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7 Important Web Design Principles Every Designer Should Know

Updated: Mar 1, 2023


7 Important Web Design Principles Every Designer Should Know

Website design is an integral component of every company's marketing strategy. So, the design of your website will decide how many target audiences will visit and how they will respond. If your design isn't user-friendly or properly reflects your brand, you're doing your company a disservice. Your website functions as your business card. When potential customers visit your website, they get their initial impression of your brand and offerings. You must know Web Design Principles if you want to improve the user experience and attract more visitors.


How can you Design a good Website?


A great website is created with keeping a reader's perspective in mind, not the designer's. The design should be simple to use, load quickly, and look nice. It should also be intuitive and consistent with your branding. All of these elements are critical for a positive user experience. It is crucial to highlight, however, that design is not only about aesthetics. To make it simple for users to locate what they're searching for the site we have to know the Web Design Principle. So, here are some factors considering the Web Designing Principles:


- What do your visitors want?

- How do your visitors want to connect with your website?

- Which are the actions they want to take or need?


Designing a website is not a cup of tea, as there are a number of Web Design Principles. Also, It is something that is actively run online and connects with visitors directly. But you don't need to worry we are here to solve it with basic principles of design. Here given below are the 7 Web Design Principles and elements which you should apply:


1. Consistency


A good design is consistent in all aspects. Making sure your designs are consistent across mediums can aid in the development of trust and credibility with your target audience. If you have a website, make sure your print and digital marketing materials have the same visual style. The presence of the same message, colours, and identity across numerous platforms helps to strengthen the brand and demonstrate professionalism. This will increase reader familiarity and trust, as well as demonstrate that you are a brand that is consistent with all your needs.


2. Simple And Attractive


Any successful website design incorporates the notion of simplicity, which is the 2nd important point of the Web Design Principle. It is critical to your website's readability and usability. The most recent website design trends aren't necessarily the greatest. Those that are seeking to stand out from the crowd will use many intricate features and templates that are difficult to traverse. Keep your designs simple so that they are clear and easy to utilise. Keep your website clean and clutter-free by avoiding unneeded information or pieces.


3. Readability and Typography


People will not read your content if it does not look appealing, that is why it is considered a crucial principle of web design. As a result, you must select fonts that complement the content of your website. Avoiding too sophisticated typefaces that look out of place on a website is a wonderful suggestion. Instead, use conventional, readable, and professional typefaces that are easy to read. It's also a good idea to highlight keywords and phrases in bold and capital characters.


4. Mobile Friendly and Responsive


Creating a website with a user-friendly, mobile-friendly, and responsive website is becoming an important process of website design and its success. So, are you aware that 60% of traffic on the website comes from a mobile device? It is because mobile is easy to use for visitors and nowadays every single person uses mobile, so it is important to create mobile-friendly websites. Also, you can accomplish this by employing a responsive design, which adapts the layout to the viewing device, such as a computer, tablet, or mobile phone.


5. Colour and Images


You can utilise millions of different colour combinations in your website design. You don't want to make it too broad or use too many colours, though. Keep the palette minimal and utilise no more than three to five colours in your design. You also don't want to include too many images in your design. By all means, use visuals that symbolise your business, service, and products. But, you do not want to incorporate any photographs that are unnecessary to the tale or offer value. It is critical to consider the visual style and tone of the design while creating a website. Simultaneously, you must maintain the design simple and clear so that it is easy to explore.


6. Fast Loading


In this day and age of rapid gratification, everyone wants site loads quickly. The longer it takes for your website to load, the more likely it is that customers will leave. You don't want your readers to spend too much time on your site looking for information or making a purchase. You should select a theme that loads rapidly to ensure that your site loads swiftly.


For example, consider how a website developed using the Astra theme operates. PageSpeed Insights gives it a flawless score of 100 and it loads in less than a second. Initial impressions are really important. Most people will abandon your website if it takes too long to load. We can consider that this is the most important factor of the Web Design Principle.


7. Smooth Navigation


The key to a simple, modern website design is navigation. You have to make sure your navigation is simple, with a logical structure of connections. Visitors will be able to effortlessly browse from one portion of your website to another. Furthermore, you should make sure that your navigation is consistent across all of your pages.



Summing Up With Web Design Principle


An effective web design principle that we should consider when designing a website is to create for our visitors. They will be the ones using your website and reading your information, so make it as simple to navigate as possible for them. Also, they will be more likely to use it. A good design isn't about flaunting dazzling features and templates. It is about making a site that is simple to use and navigate, looks attractive, and can be used by everybody. More people will discover and use your company website this way! You've certainly come across a variety of principles of web design when creating your website. Though the web design principle may be a wonderful thing. It stimulates new thoughts and aids in the development of a new and innovative website.

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