As digital marketing is taking over the online business communities with a boom, ensuring that your website is search engine optimised is also crucial. You probably have enough on your plate as a business owner, but you also need to do a website SEO audit to protect your position and elevate your online presence in search results. To achieve this goal, you need to find potential flaws in your site which can be solved with a website SEO audit.
It is like a regular checkup for your website, helping you find and fix problems that might be impeding its performance on search engine results pages (SERPs) using SEO audit tools. Although in-depth website SEO audits are advantageous, not everyone has the luxury of time to spend hours learning about the nuances of search engine optimisation.
Fortunately, we have a 15-minute guide that will show you how to conduct an SEO audit of your website along with SEO audit tools and SEO content audit strategies.
8 Essential Steps for Website SEO Audit
Step 1: Check Speed in Website SEO Audit
Your website's speed plays a crucial role in user experience (UX) and search engine rankings (SERPs). To evaluate the speed of your website, use online SEO audit tools such as Google PageSpeed Insights or GTmetrix. These tools offer detailed reports that identify potential causes of slow-loading pages, such as large images, redundant plugins, or server-related issues.
Step 2: Mobile-Friendly Test
Search engines give preference to mobile-friendly websites in their results because they recognise how common mobile searches are. To finish this part of your website SEO audit, you can take the help of an SEO audit tool- Google's Mobile-Friendly Test. This test assesses the working of your website across a range of mobile devices to make sure your audience can access it seamlessly from any device.
Step 3: Evaluate Meta Titles and Descriptions
SERPs serve as entry points to your website, so spend some time going over each page's meta description and title as part of your SEO content audit. Make sure they are clear, descriptive, eye-catching and not plagiarised. If you want to improve your rankings, naturally incorporate relevant keywords into the meta title and description. This will increase your CTR and help your website appear higher on search engine results pages.
Step 4: Examine URL Structure in SEO Audit
Make sure your URLs are clear, concise, and include relevant keywords.
Avoid long, complex URLs that could confuse users and search engines.
As part of your website SEO audit, evaluate the coherence and clarity of your URL structure, and make any necessary adjustments to improve overall visibility.
Step 5: Scan Header Tags
Headers are important because they give your content a hierarchical structure that helps search engines understand the context of each page. During your brief website SEO audit, consider how relevant and well-used the headers are, as well as how they add to the overall coherence of your content. Well-structured headers make your content easier to read and emphasise its importance to search engines.
Step 6: Look for Broken Links
The user experience and reputation of your website can suffer from broken links. To quickly find and fix broken links, use online SEO audit tools such as BrokenLinkCheck or Screaming Frog SEO Spider. Fixing broken links quickly guarantees a positive user experience and avoids possible harm to your website's reputation.
Step 7: Check Image Alt Text in SEO Audit Online
During your SEO audit, quickly go through your website's images and make sure that each one has descriptive alt text. This will help your site's SEO and make it more accessible to people who are blind or visually impaired. Alt text is a small but important optimisation that can make a big difference in your website's overall visibility in search results.
Step 8: Assess Content Quality
While a thorough analysis might not be possible in the short time allotted for your website SEO audit, try to assess the quality of your content. Look for redundant, flimsy, or out-of-date information. Give priority to valuable, well-organized content that meets the needs and expectations of your target audience. This brief analysis can help you make future content improvements and contribute to a more successful SEO strategy.
Bonus Tip: Harnessing Local SEO Audit
Local SEO audit has become more important than ever for companies trying to draw in local clients in the fast-paced world of internet searches. Your 15-minute website SEO audit can include a short review of your local SEO plan that can pay off big time.
Verify Google My Business (GMB) Information
Verify that your business name, address, phone number, and business hours are correct. These details are critical for local searches and can greatly affect your visibility in local map packs. Google My Business is an effective tool for local SEO audits.
Encourage Customer Reviews in SEO Audit
Encourage satisfied customers to submit reviews, since this can raise your local credibility. Good reviews not only improve your online reputation but also help you rank higher in local search results. During your audit, take a moment to evaluate your online reviews and answer properly.
Website SEO Audit around Geotagging Images
Geotagging your photographs can be a quick win for local SEO audits if your business depends on drawing in local clients. Geotagging informs search engines that your material is relevant to a particular region by adding geographic information to your images.
NAP Citations Consistency
Inconsistencies can confuse search engines and hurt your local search rankings, so make sure your business information is consistent across online directories and platforms. NAP (Name, Address, Phone Number) consistency is important for local SEO audit.
Spending a few minutes addressing these local SEO audit factors improves your website's exposure in your community. It connects it with prospective clients actively looking for goods or services in your area. Since local SEO is a continuous effort, including these brief assessments in your 15-minute website SEO audit can help maintain local search success over time.
Read More: What Does An SEO Company Do?
You have completed a quick yet efficient SEO audit for your website in just 15-minutes. This may not address every detail, but it is still a useful routine maintenance task. As you may recall, frequent audits are necessary to maintain the health of your website, making sure it functions well for search engines and provides a great user experience. So, dedicate fifteen minutes on a regular basis and watch your website flourish in the cutthroat world of the internet.