Grant Thornton 

 Office Branding

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The Client

Grant Thornton is an Assurance, Tax and Advisory firm. Their focused programmes include Automotive, Banking, Financial Services and Insurance (BFSI), Consumer Products, Healthcare and Life Sciences, Media, and Real Estate.

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The Brief

The company wanted to work on their office branding. They demanded for the development of a college having all their meetings, events, and photos align with their brand logo“THE MOBIUS” having the central text “LIFE AT GT”.

The major aim behind the idea was to provide an overview to the visitors about the performance and working modules of employees.

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The Process

At first our team arranged a visit to GT’s office in order to check the location and area under coverage which was demanded to be branded. We measured the entire wall and took different angled images to get exact measurements.

The images shared by GT for the project with different dimensions differing in length and size were modified to make them fit symmetrically in the design with the circle.

Based on the images shared by them and the measurements taken by us, we designed the first draft in Adobe software and shared jpeg images to share an idea with them how it will look once it will be implemented on
the wall. Post the feedback based on first draft the entire Mobius was dealt carefully with where and how every image will be placed.

After the approval of the entire flow and entire design, we shared the relevant frame for the selected images. The frames were designed and the material got finalised according to the mentioned demand by the client. In next step the frames were adjusted according to the required size and shape for each image. After the completion of the intact process our expert team visited the GT office to fix the frame on wall as per the
dimensions.

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The Challenge

The primary challenge was to pin up the images in accordance with different dimensions and stick up them all into the desired Mobius. The required frames required must be line up with the custom demand which was challenging task. Moreover, images with different dimension were shared and we had to choose the appropriate and convenient ones, which would reflect the customary practice and job demands of the employees, in the same manner they should be aligned with the selected design. The most important consideration was to come up with the trust of our client by fulfilling their demands with utmost professionalism

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The Result

The mapped out project was highly acknowledged by both the collaborators and the the team of GT. The main priority was to maintain precision and accuracy while developing the Mobius, by keeping in view the cultural significance and the upholding values in the organization. So that the visitors get the insight of the official setup and the working patterns by just putting a single glance on the designed wall of the GT’s office.

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Pasted Drawing to get the exact placement

Paster Drawing to get the exact placement

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WorkLooper has been my go team for the most crucial projects with unreal deadlines, and they have turned around with work, which was above expectations over and over again and that really made them the most reliable team out there.

— NIDA ZAIDI, Manager