What is the Best Strategy for Creating Viral Content

4 Jan 2019

As we all know, social media is a great tool if used right. WorkLooper maintains a great leader when it comes to exploiting the benefits of social media. Moreover, our content writers and digital marketers follow these steps that we’ve learned over time:

Tips for Creating Viral Content

Target Audience

First, know your audience. You must not target your product interest to people that are not even remotely connected to it. This would result in zero response and failed campaign. Secondly, research regarding your audience would give you a simple hint of what kind of content they’re expecting, and most importantly what kind of a response your content will get. Plus, a little insurance regarding the content is always beneficial.

Optimal Viral Content

The content shouldn’t deviate from your end goal. It must remain in the same context to educate your audience about your end goal in order to make it viral content. Nevertheless, keep your content to the point, and as crisp as it can be.

Beautify it Through Videos

Make attractive videos for your content. Such videos are often guaranteed to make a greater impact than just ‘content’. They have a higher likeability of being shared and liked. Videos make your content more interactive and reach out to a way bigger audience. They are easily spread within people and are often considered to be more entertaining.

Create an Emotional Connection

Use emotional appeal. People often like to reach out to the content that they can connect to. If it’s relatable, there’s a better chance of your content to spread because people often want to share their thoughts.

Out of the Box

Who doesn’t like surprises? Write content that will leave your audience gaping in awe, totally out of the blue. It’s the adrenaline rush that matters to the audience. They need the content that excites them. Be it controversial or exciting, out of the box content really helps you reach a vast audience.

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