A landing page is basically a platform that converts customers from passive to actively engaged ones. It is a social media page that informs, excites and educates a person about your venture. With the advancement of technology, exceptional and creative landing pages have become increasingly prominent. One can generate a lead customer through this page.
How it is Different from Home Page?
This page is entirely different from the home page. The home page merely informs one about the venture and why should one go for the same through a more formal approach. It includes exciting visuals, advertisements, discount vouchers, etc which may be of advantage to the audience. It generally avoids unnecessary links to further avoid any digression and confusion.
- Suppose, you make a landing page for a contest for which you need participants in increasing numbers. Now, you need to make the page in a manner to enable the viewer to grab the details easily. The page should include pictures, concrete content and the final link to register for the same.
- Moreover, if you are advertising for a product, you should be able to provide the customer with all its necessary information at one glance. It should include brand quality, market position, customer feedback and other such details at a glance. Product photographs are very significant to establish a market for your product.
- In addition to that, the bottom of the page should contain the link for ordering the item so that the customer does not restrict oneself from buying the product. Discount vouchers or some future benefit policy on the page may also help your small business become big. It will further add to the list of buyers as the offer is of interest to them.
How Landing Page Helps in SEO?
Search engines and social media platforms are a significant way to widen your product approach. Therefore, creative and concise landing pages are a significant tool to attract customers.
A landing page helps in ranking up the website with the methods of SEO. With the SEO techniques, you can generate leads and backlinks that direct the visitors to the landing page. Remember, SEO is very important for a booming business. A landing page plays an important role in keeping intact your business growth.
Features of Landing Page to be Kept in Mind
Some of the significant features of a landing page to be kept in mind. Features like proper visuals, concrete necessary details, readable font, attractive graphic design. It provides an option at the end that leads to conversion of an individual into a potential buyer. Though it is a very small step but is of great help and leads to exceptional results for a company or an individual.