A company wouldn’t stand a chance to reap benefits without proper branding and promotion. Properly branding and promoting your brand is crucial for your company’s growth. Promotion is the voice of your company. Promotion is important for the organization as well as the sponsor. Promotion helps in attracting a crowd, generating brand awareness, building sales and introducing products. Here are some techniques that can help you promote your event:
1. EMAIL MARKETING
Email marketing is one of the oldest, tried and tested advertising techniques. Write emails containing keywords which would catch user’s attention and compel them to open the mails. Email marketing is an effective method to create awareness about your event and attract users towards your event page.
2. SELLING TICKETS
Both offline and online means can be used for selling your event tickets. You can ask those attending the event to promote and refer it to others and in return, they can avail some discounts. You can also offer discount coupons on the purchase of group tickets; thus attracting a large crowd.
Your website should contain every minute detail about the active and upcoming events. Keep updating the website regularly following the developments and changes in the event.
4. USE OF SOCIAL MEDIA SITES
There are innumerable ways of promoting your event or brand on social media sites today. You can use various tools to encourage social sharing, trend hashtags associated with your event and use social media ads to promote your event. Create Facebook, Instagram and Twitter pages for your event and also associate with other event pages for promotion.
5. HIRE A PROFESSIONAL TEAM
You can also take help of an event branding and promotion company. Their professional team would help in creating a brand name for you. When it comes to event branding and promotion you should check out WorkLooper. They plan and strategize marketing and promotional campaigns for your event. They are cost effective but never compromise with quality.