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PPC vs. SEO – What Is Better For Your Online Business

By February 27, 2020 March 20th, 2020 No Comments
PPC Marketing

There are plenty of ways you can market or advertise your products and brands but PPC Campaign Company and SEO Company stand out from the rest. Experts have a difference in opinion on both methods. As a businessman, PPC vs. SEO is an important topic because these two methods are widely used in the field of marketing. We know, it’s confusing at first but we are going to find out which one is better and how?

PPC vs. SEO – The Difference

PPC and SEO are quite similar but different as well in so many ways. In the end, they both bring results that are quite certain and result-oriented if done right.

Important – If you are new to advertising and don’t know much about advertising and all, Hire a professional advertising agency in Delhi.

What is PPC?

PPC stands for Pay-Per-Click and this method of advertising is very popular among businessmen all around the world. It delivers instant results but it is a paid form of marketing. Simply, you will put bids on the most searched keywords and then Google will pop your product or brand on the top of search results.

What is SEO?

SEO stands for Search Engine Optimization. Although it is not as quick as PPC Campaign Company when it comes to delivering results, it gives you organic traffic on your website. SEO rank up your website building links to various websites and portals. Once your website got a rank in Google search engine it stays for months if you’re doing the same thing to get ahead.

PPC vs. SEO – Who is the Winner?

Simply put, PPC Campaign Company is a paid form of marketing whereas SEO is non-paid (most of the time) and a long term marketing strategy. So, which one is the winner in PPC vs. SEO battle? The answer is, none of them and also both of them. You may ask how? It’s simple; both of them are complementary and useful if used together.

So, as a businessman, you must use both of them strategically to get the maximum results. For example, if you are going to launch a product you can run a PPC Campaign Company to get instant traffic and conversion. Similarly, use SEO to rank up your website for getting online visibility for a longer period of time.




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