Advertising a product or brand is getting more and more effective as well as productive with each coming day. Advertising methods and adverting as a whole went through a significant change. Now, online adverting in 2020 is totally different then what we saw in the ’90s. We have improved methods of Online Advertising Campaign that are far superior to what we used to have. Today, we can develop ads in multiple formats for various platforms to target specific group, people, and location.
Best Methods of Online Advertising in 2020
As we mentioned earlier that today’s Online Advertising Campaign methods are very superior and advanced. Now, we will find out how effective these modern advertising methods are. If you want to advertise your brand or product online then you must hire an advertising agency in Delhi. They facilitate amazing advertising services in India as well as to overseas. A professional ad agency in Delhi can give you an edge with a productive result at a competitive price point. Now, let’s find out the best online advertising methods used by the top 10 advertising agencies in Delhi.
Paid Search Advertising
People search more than 3.5 million queries Google search engine plus there are other search engines with significant searches as well. Combining all this data presents a huge opportunity of advertising agencies to put relevant ads on these search engines and get a huge number of leads and conversion. Paid advertising on Search Engines like Google known as Pay-Per-Click (PPC). It is an effective method where the ads are displayed on the top of the SERPs. Sometimes it’s at the bottom of the page as well as on the second and third page depending on the popularity of the Keyword you targeted for PPC.
Paid Social Advertising
On average there are more than 3 billion active accounts on all the major social media networks. Social media platforms like Facebook, Instagram, and LinkedIn etc. have a huge user engagement and therefore, one of the best places to advertise your product or brand to the right audience. Online advertising is incomplete without including social media networks in your marketing strategy. As every social media platform is unique in their own right, therefore, they also have unique paid Online Advertising Campaign services as well.
Native advertising is a clever way of advertising and it’s is very effective in the long term if done right. In native advertising, you contact any publisher to promote your brand or product through their channel. The viral publishers such as CollegeHumor and BuzzFeed regularly post such content and using their viral nature of the content you can take advantage of a huge audience. It has been noted that the audience trusts their publishers which directly affects the boost the engagement and the conversion rate for the business.
Most of us don’t like ads when we are trying to watch something especially long ads during the video. It irritates the viewer, therefore, not the best strategy. However, if you keep your add short and simple it doesn’t interrupt the user much and hence, produce better results. YouTube is the best place to advertise your ads and there are two types of video YouTube supports –
- TrueView Ads
- Bumper Ads