A landing page is a page that is used for the marketing and advertising campaign objective. When you click on Google AdWord, another page starts to land, called a landing page. A landing page is also known as the destination page. Usually, the landing page has connections with search engine marketing, social media, and email marketing to increase advertisements and effectiveness. Effective landing page plays a vital role to modify visitors into leads. So, if you are going to have a landing page, ask yourself some question like –
- What is the goal?
- Who am I competing against?
- Who is my audience?
- How they did get to my landing page?
Websites work as a backbone to land any page that is used to visitors and count them clicks on a call to action (CTA).
Features of an Effective Landing Page
Let’s have a look at what makes a great landing page –
A Collective Value Proposition
The value proposition provides appealing items to make the customer believe that the specific item would add more value after some time. Even, the features and benefits will be obvious to make them understand.
User Interface Design
The user interface (UI) design has a major role to make a great landing page. UI (user interface) is the strong connection of visitor and website. A good UI design permits a consumer to finish required action in a minimum number of steps. So, UI design is very important to make an app, website or a landing page attractive.
Fast Loading Speed
To make a great land page, you can apply a fast loading speed method on your landing page. Do you know user wait for 6 to 10 seconds on a website to land the page? The less time landing page will take, the more users take interest to visit your site.
A Well-Defined Call to Action
Generally, a land page sustains a connection between conversion and lead by specifying a call to action. A large number of activities are included such as visiting any blog, giving their contact information in CTA that require being mention. It keeps track of all the records of the journey of the consumer experience.
The feedback button is more important for any company to land page and review by the user. Through the feedback button, customers mention their review about the service in the reply box. So it is the main part for landing your page in well mannered.
In the end, I would like to say that you need to provide high quality or rich content so that visitors visit your land page confidentially. As useful and relevant content leave a good impression to convince the reader for reading.
WorkLooper Consultants is one of the best graphic design companies in India which can deliver you with effective landing pages. They understand the need of the customer and provide them with the landing pages which can deliver a competitive edge over their competitors. You can get in touch with them now to get the best landing pages for your website.